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Cookie policy

Released on 14 June 2011

1. What is a cookie?

Cookies are small text files that websites put on your computer when you first visit. The next time you visit that site, your browser checks to see if it has a cookie that is relevant and sends the information contained in that cookie back to the site.

Think of a cookie as an identification card that’s uniquely yours. Its job is to notify the site when you’ve returned. While it is possible to misuse a cookie in cases where there is personal data in it, cookies by themselves are not malicious.

Many websites, including this JLT-owned BenPal marketing site, use cookies to tell us how often you visit pages, which helps us learn what information interests you. In this way, we can give you more of the content you like and less of the content you don’t.

Cookies can help you be more efficient. Have you ever put something in a virtual shopping cart in an online store and then returned a few days later to find that the item is still there? That’s an example of cookies at work. Cookies let you store preferences and user names, register products and services, and personalize pages.

But if you never register or leave personal information at a site, then the server only knows that someone with your cookie (unique ID number) has returned to the website. It doesn’t know anything else. For further information on cookies visit:

2. How does this site use cookies?

Cookies are used on our site to help it function more efficiently; whether used to save site preferences, remember form information or just help us understand our site better.

We use cookies to compile anonymous, aggregated statistics that allow us to understand how users interact with our website and to help us improve its structure. We cannot identify you personally in this way.

The following are 2 types of cookies used:

Session cookies allow you to carry information across pages of our site and avoid having to re-enter information. These cookies are stored in memory and remain only temporary until your browser is closed.

Persistent cookies are stored on your hard disk for future reference. This helps us recognise you as a returning visitor when you visit our website. This allows us to save preferences you may have previously set and enable us to tailor content.

3. Information on our cookies

Cookie Name



Further Information


A “persistent” cookie that keeps track of the number of times a visitor has been to the site pertaining to the cookie, when their first visit was, and when their last visit occurred. Google Analytics uses the information from this cookie to calculate things like Days and Visits to purchase.

Google Analytics

Google Analytics Opt-out Browser Add-on (BETA) Available for Internet Explorer (versions 7 and 8), Google Chrome (4.x and higher) and Mozilla Firefox (3.5 and higher).


Click here for an overview of privacy at Google


The B and C cookies are brothers working together to calculate how long a visit takes. B takes a timestamp of the exact moment in time when a visitor enters a site.


C takes a timestamp of the exact moment in time when a visitor leaves a site


Keeps track of where the visitor came from, what search engine you used, what link you clicked on, what keyword you used, and where they were in the world when you accessed a website. It expires in 15,768,000 seconds – or, in 6 months. This cookie is how Google Analytics knows to whom and to what source / medium / keyword to assign the credit for a Goal Conversion or an Ecommerce Transaction.


This is a persistent cookie, i.e., it has no expiry date and it won’t be destroyed on logging out or closing the browser. It remembers a users country location choice so that they are directed to local content on subsequent visits.




4. Opt-in/Opt-out

You have the ability to accept or decline cookies by modifying the settings in your browser. However, doing so will prevent you from using the site.

For further details please visit where you can find comprehensive information on cookie restriction and blocking for a wide variety of browsers.

5. Contacting us about this Cookie Policy

If you have any questions or comments about this Cookie Policy then please contact The Web Team.